The latest addition to our LvlUp suite of products, BidAmp is a Header Bidding and Mediation solution that represents the most effective substitute to the traditional Publisher Waterfall model.
BidAmp’s Header Bidding solution parallely broadcasts ad-request to multiple demand sources before DFP call. The highest bid obtained as a result is then pushed in DFP to allow multiple exchanges/demand partners to compete against DFP line items, Google AdX and direct campaigns.
BidAmp’s Dynamic Mediation solution subsitutes the traditional waterfall model at an ad-server level. After the ad-server recieves an ad-request, BidAmp’s dymanic mediation solution broadcasts this request to the programmatic demand sources in parallel.
As against an exchange-driven mediation solution, BidAmp is a completely neutral arbiter of demand. There is no conflict of interest, and you can be absolutely sure that the best exchange wins the bid. May the best bid win!